Kaapse Liqueurs, a proudly Cape Town–produced andinternationally awarded spirits brand, wanted to strengthen its presence amonglocal consumers.My concept was to pair each uniquely South African flavourwith an equally distinctive personality—personifying the liqueurs throughinfluencers whose styles matched the brand. The cast included top-chartingAfrikaans rock musicians, a Miss South Africa finalist, and South Africa’sleading saxophonist. Their existing followings added significant reach andcredibility.Deliverables included Facebook, Instagram, website, GoogleAds, and e-commerce content—all optimised for multiple devices and SEO. Thecampaign concluded with a collaborative event where all personalities gatheredto share food and drinks made using the products.The creative approach focused on producing high-end visualsand copy that highlighted both the personalities and the product selling points.
